College Football Playoff VIP Program 2019

The CFP VIP Program took place in San Jose, California. We created a hospitality lounge with the CFP on ESPN brand campaign in the Fountain Restaurant located in the Fairmont Hotel which served as the home base for all of our guests throughout the 4-day program. Guests enjoyed breakfast, lunch and dinner in the hospitality lounge. We aimed to create an immersive brand experience for all our guests, allowing them to really interact positively with ESPN.

Included below are images of the ESPN VIP Tailgate. We built a custom ESPN VIP tailgate structure inside the overall Championship Tailgate perimeter outside of Levi Stadium where the National Championship took place. The images below include highlights such as the interior and exterior of the tailgate and the world champions of corn hole playing against NFL athletes.