“Peyton’s Places” Screening

The “Peyton’s Places” Screening event was held in Canton, Ohio at The Palace Theater to promote the premiere of “Peyton’s Places”, a new series on ESPN+. The event attracted over 1000+ attendees and was a huge hit! The goal was to increase awareness about ESPN’s new direct to consumer product, ESPN+, and promote Peyton’s new show. The event was scheduled during during the College Football Hall of Fame week to cater to fans and bolster attendance.

Guests were treated to a screening of 2 episodes of the new show. In between the episodes, Peyton took the stage and entertained the crowd by interviewing guests from each of the episodes. Standing by onsite were brand ambassadors, equipped with iPads to help guests subscribe to ESPN+.